Our story

Our brand is guided by three core values – everything we make is ethical, sustainable and fashionable.

model with sun behind her in Life Threads t-shirt


How we got started...

As three friends, we came together wanting to make clothing that was both fashionable and fair.

Unfortunately we know that the people who make our clothes often get a raw deal. We wanted clothes that looked good and made sure that the people involved in making them had a decent quality of life. Finding these clothes proved challenging and so we set about creating them ourselves.

Life Threads is about choosing to fight against the odds to ‘be the change we wish to see’. This isn’t a pipe dream or about escaping from reality, but grounded in our everyday experience finding ways to be connected to the world and people around us.

That’s why all our clothing is, and always will be:

ETHICAL: Guaranteed to be absolutely free from sweat shop labour; our shirts are made from 100% Fairtrade certified cotton. They’re made in factories with decent working conditions, where workers are paid a ‘living wage’ to provide for their families and an education for their children. Plus, their local community receives a portion from each sale for development projects.

SUSTAINABLE: We use eco-friendly materials, and all our clothing is made from 100% certified Organic cotton - which is better for farmers and the environment.

FASHIONABLE: We work with local artists and designers to develop products that can be part of your everyday life. We only use high quality materials to deliver a product you’ll want to wear and wear. The high quality of our materials and production, means you’ll immediately feel the difference when you put on a Life Threads tee.